Black Garlic & Co produce a unique range of organically grown and aged black garlic from the Margaret River region of Western Australia. The logo combines elegant, modern typography with a personalised and unique ampersand icon in the form of a garlic bulb. This icon is the hero of the identity and has been combined with a seal, its edges also representing a garlic bulb.
Imagery evoking a sense of nostalgia, was inspired by the still life paintings from the Dutch Golden Age – a time when food was celebrated for its purity and grown simply without any additives or preservatives – just like Black Garlic & Co. Powerful and romantic images and gold foil feature against a matt label to elevate the premium nature and convey the integrity of the product.