CATEGORIES: Branding. Packaging. Photography. Food Styling.
iPastai’s handmade pasta and sauces bring authentic Italian flavours and traditional recipes to homes across Australia. Their passion lies in their connection to their homeland, their rich heritage and a true love for Italian cuisine.
Tasked with creating iPastai’s packaging, a series of elegant sleeves were designed to compliment the plastic trays to showcase the fresh pasta. Each sleeve featuring the main hero ingredients through the use of illustrations, while the carefully selected colours help differentiate the filled pasta varieties from their fresh, non-filled pasta options. Each element working harmoniously with the next bringing the brand to life.
To ensure a cohesive look and feel across their product lineup, packaging was also developed for iPastai’s range of sauces. To further enrich iPastai’s story, we styled and photographed dishes created using iPastai’s products for use in promotional materials ensuring every detail not only celebrates iPastai’s commitment to quality but also their dedication to delivering a true taste of Italy.
