CATEGORIES: Branding. Packaging.
At Mason’s Family Farm, every egg tells a story – a story guided by strong family values, a deep connection to the land and a passion for wholesome, farm-fresh produce. Located in the metropolitan area just south of Perth, it’s where customers can purchase Mason’s Family Farm high-quality free-range eggs, oats and honey alongside a selection of fresh local produce from other local producers. And, it’s also where the chickens can be found foraging outdoors.
Embracing their strong family values, the Mason’s also host special petting days with animals, turning the farm into a beloved destination for families, reinforcing the connection between wholesome food and the community they serve.
Owned and operated by Kate and Rhyce Mason, who have generations of farming experience behind them, along with an innovative, forward-thinking approach – farming, for the Mason family, is a way of life. And, at the heart of their family, is their five children, whose playful nature and their love of the farm, played inspiration to help bring the Mason Family Farm brand to life.
Bright, bold colours were selected to develop a unique, colourful and playful brand identity. With each one of the Mason children depicted as a character chicken, all playing on a see-saw together, increasing in size from one to the next. The size of the chicken, relevant not only because it symbolises the children’s different personalities and the natural progression from the youngest to the oldest, but the varying egg sizes produced by the free-range hens.
The whimsical design adds a sense of fun while keeping the brand connected to its family-focused roots, designed to capture the essence of the Mason’s family story, also ensuring their products stand out in the marketplace and reflecting their commitment to quality.
